Sales Playbook
Most sales leaders struggle to give a resounding ‘Yes!’ when asked whether every member of their sales team delivers strong value propositions and elevator pitches that address a sales leader’s needs while building credibility and peaking interest.
WHAT to sell, WHO to sell to, and HOW to do it effectively across the entire buyer’s journey.
We deep-dive into your sales process, figure out what’s working and what not- and create a custom playbook as a go-to resource for your salespeople, outlining their roles, responsibilities, methods, tactics, and tricks.
What’s Included In a Playbook?
The sales playbook is tailor-made as per your organisational needs and objectives, though there are some key elements that tend to apply across the board.
- Basic information about the company and products
- Sales methodology and process
- Use cases for various industries targeted
- Tutorial on the etiquettes and best practices of delivering a demo
- Tactics to get prospects to agree to a deal and sign the dotted line
- Common objections and recommended objection handling skills
….and on and on and on.
The Benefits?
A Sales Playbook is the one-stop shop to your sales enablement journey, with innumerable advantages for the organisation as a whole.
- Adds consistency to the sales process because the steps are clearly defined and outlined
- Empowers sales reps to put your sales strategy into action during customer interactions
- Makes new hire training quicker and easier
- Frees up valuable time for sales reps
- Helps you disseminate the most effective techniques being used on your team